Craftwell continues to add content to their web site. The latest is a video that briefly introduces the eCraftShop Pro software. Don't expect a complete demo of the software in this initial video. The only real objects that it shows in any depth at all is the Text Object. But, even so, it does begin to give us clues as to the user interface. And, that is important.
Here is the link to the video:
eCraftShop Pro Introduction Video
From the little we see, it seems to be a very simple design with few bells and whistles. On the one hand this can be a good thing because it might mean that the software will be accessible to a lot of people that might be intimidated by a more complex framework. On the other, it might mean that the program has limited capabilities that might be frustrating to more experienced users.
We'll just have to wait and see.
But, remember, this is the FIRST release, not the last. So, let's concentrate on helping eCraft improve the product rather than making them waste time defending the product. That will get us nowhere.