As I scan the eCraft Facebook and Twitter pages I am reminded of that great line from Cool Hand Luke.
I find the silence much more incomprehensible than the problems with the software. And, that was puzzling enough. The last entry on Twitter was in August! And, while a Craftwell employee will randomly offer some insight on the Facebook page, most of the help users get is from other users who, themselves, are just hanging on and waiting along with everyone else.
You know something? That's just not good enough. Not by a long shot.
Craftwell, you have a machine that I am ready to support and support in a big way. I look at the hardware design and, as I've repeatedly said, I see a design that has the potential to dominate the digital cutter marketplace. But, a great machine design is NOT what makes for great success. It is only part of the equation... and, a small part at that.
The Mindset Computer was a great design. It's the ONLY computer on permanent display in the Museum of Modern Art in New York City! But, I'll bet not a single reader knew it ever existed. It came. It went. It is forgotten.
So, much for great design being a deciding factor for success.
While I think the eCraft also deserves to be considered for such an honored place in design history, I would MUCH rather see it on thousands of tables in homes and businesses then in a permanent display in a museum with no users. But, that is where it is heading if the management of Craftwell doesn't set aside it's pride in building the first matless digital cutter and start realizing that communication, not engineering, is their ultimate ticket to success.
Cool Hand Luke ended badly. Mindset's brilliant design didn't keep it from ending it's race badly. Let's hope that Craftwell's "Failure to communicate" is corrected. And soon. Or, it too, might be just another footnote in history. And, none of us want that.